Social media coordinator in Chennai is responsible for creating and implementing social media strategies to increase brand awareness, engagement, and traffic. They will be required to stay up to date with the latest social media trends and tools to help maximize the effectiveness of the brand’s online presence.

The social media coordinator will be in charge of developing and managing content for the brand’s social media platforms, including creating engaging posts, graphics, and videos. They will also be responsible for monitoring and responding to comments, messages, and reviews from followers to maintain a positive brand reputation.

In addition to content creation, the social media coordinator will also analyse and report on key social media metrics to measure the success of campaigns and strategies. They will need to use this data to optimize future social media efforts, identify areas for improvement, and provide recommendations to management.

Another key responsibility of the social media coordinator is to collaborate with other team members, including marketing, PR, and customer service, to ensure a consistent brand voice and messaging across all platforms. They may also work with external partners, influencers, and agencies to expand the brand’s reach and engagement on social media.

Overall, the social media coordinator in Chennai plays a vital role in enhancing the brand’s online presence, engaging with followers, and driving business objectives through strategic social media initiatives. They must possess strong communication skills, creativity, analytical abilities, and a passion for social media to succeed in this role.